MTV Networks Research

MTV Networks Europe is an owner/parent company of nine music channels, which are normally broadcaster by Sky networks. MTV Music is a 24-hour music entertainment channel, which launched on 1^st February 2011 and replaced a previous channel, MTV shows, which was launched in 8 November 2007 under the name of MTV R before they got re-branded into MTV Shows in March 2010. This channel seems to fall under the theme of Dance, Urban and Rock (or in other words the charts).

MTV Base is a 24-hour music and general entertainment channel, which was launched in July 1, 1999. MTV Base primarily focuses on music genres such as R’n’B, Hip-Hop, Reggae, Soul and Urban.

MTV Hits (previously MTV Extra) is a 24-hour non-stop music video channel, which was launched on 1 May 2001. It holds nothing but music off of a charts list (or mainstream music that is extremely popular)

MTV Dance is a 24-hour dance music channel. It was launched in 20 April 2001 and quite obviously specializes in dance/trance music genres.

­MTV Rocks (which was formally called MTV Two, MTV 2 and M2) is a 24-hour alternative music channel, which was launched in October 1998 under the name M2 which was later changed to MTV2 in and then again to MTV Rocks on 1^st March 2010. MTV Rock specializes in alternative rock and indie, with the occasional alternative hip-hop.

MTV Classic is a 24-hour music channel that was first launched in the United Kingdom and Ireland on 1 March 2010. MTV Classic replaced VH1 Classic, which originally launched on 1 july 1999. The channel focuses on music videos and music specials from from the 1960's onwards. "Video Killed the Radio Star" by The Buggles was the first music video to be played on MTV at 6.00am.

VH1 is a specialist music television channel that launched across Europe on October 10 1994. MTV Networks created VH1 as an alternative between 25 to 33 year olds. The channel VH1, aims to be "Mature, sophisticated and totally stylish for viewers who still feel young and want to keep-in-touch with whats is happening on the music scene today. The music they play consists of music from the 1970's right through to today.

Viva is a music video and entertainment channel, the channel was officially launched on 26 October 2009 by Alexandra Burke, with an exclusive live performance of her single "Bad Boys". The channel replaced TMF. The first music video to be shown on VIVA was Alphabeat's "The Spell" in The Official UK Chart Show Top 20.