Evaluation Question 3

EQ3: What have you learned from your audience feedback?

All throughout the project, in order to determine whether or not our products were done to a good standard, synergistic and appropriate for the intended area, we had to collect feedback and then make changes accordingly. Much of this involved small changes and decisions that were influenced by other members of the class throughout the project, but also we also had a couple of group feedback sessions during the project to collect a large amount of insight at once.

We had 2 of these feedback sessions, first for the rough cut and then second for the final cut. For each of these we all watched each other's cuts and wrote notes on the good points, bad points and ways to improve them. The feedback from our rough cut was particularly useful as it revealed to us the main fault that it had at the time. The lead singer was not looking at the camera enough and so could not engage with the audience enough. This allowed us to remedy the problem when we went to our next shooting day by getting many more shots with the singer looking directly at the camera. Other problems that were highlighted at this stage were a couple of instances of lips being out of time, slightly off editing in parts, dark lighting in some of the shots and the need for a greater variety of shots. These points were all taken seriously and we addressed each of them at our next recording session so that we could make the final cut as perfect as possible.

The second feedback session where we discussed our final cuts went very well for our group. We received a lot of positive feedback with only a little of negative feedback that focused on lighting issues. Some shots were a little darker as we were using mostly natural light which diminished towards the end of the shooting sessions. People who left positive responses were particularly impressed with the lip-syncing and good editing of the video. This was relieving as there had been some concerns about these elements in the rough cut responses. We also posted the final cut onto social media sites (right) to get more instant feedback from people around the target age group. The responses were again very positive (although they could have been a little bias since we knew the people who responded).

The overall very positive response to our final cut shows us that we achieved our objective of creating a professional looking video. Before making the ancillary tasks we made initial sketches on paper to use as a template. These templates were useful not only to guide in the creation of the pieces but also in collecting initial feedback from our classmates. In doing this, the designs that we settled on were already approved by the rest of the class. We also interviewed a couple of our friends to see what they thought about our final cut and ancillary task work. This video was planned and developed together with the rest of my group so it will appear on all of our blogs.

Evaluation question 3 feedback clip from Jamie WGSB on Vimeo.