Monday, 6 February 2012

Digipak Ideas

When Creating these we took the main ideas from our mind map previously made and began making these drafts for the cover.

The image on the left were the first 6 attempts at a digipak cover. The photos used of the cello and candle were taken at the church we used. we also used doves due to how our mind map came up with the idea of peace in reference to doves, so we found a custom brush that was altered to help suit our album and requirements.

The Title 'Letting Go' was inspired to us after we created the dove cover and liked how it linked in with the church and the song called secrets since the song is all about letting go of your secrets and letting people know.

The Dove cover ( middle right) was the first idea my group came up with and was experimented across to other ideas. The idea with the cello being on the front was because it was the main focus of the song along with the singer. The candle was an idea of light and represented the church. When editing those photos they were cut them from their original backgrounds and adjusted vibrance/contrast/brightness/saturation levels to optimum levels.

When combined the dove cover with the candle cover we liked the idea of the doves looking like the smoke of the flame, so with that in mind the doves were overlayed on to the top layer and we attempted to create a misty effect and see how it would look. me and my group didn't like the end result since it didn't look like how we was hoping it would look.

The cello covers were more conventional and was deiced to be left simple and easy to look at. the title was rested on top of the cellist bow as if it underlined the title. The white text easily contrast the dark gradient background which makes for a nice effect. The top right image I had made a few adjustments to lighting in order for the cello to have a greater effect and presence.

After looking at these covers we realised that we had made the covers look way to classical and not of our recognisable genre of music, therefore would not appeal to our targeted audience. We therefore chose not to use any of these as a final digipak cover.

Below here you can see the drawn ideas made up by my group after reviewing the other covers it includes a new concept of ideas of which the band are the main focus rather than imagery and instruments. this way it keeps consistency with the music video and dove theme of which we have been trying.



The last point was to choose our font for the digipak. This font would also feature in our magazine advert as this would keep the coherency. We chose the font Headline from DaFont.com, and felt this font worked well with our designs. It suggested a mix of formality and informality with its blocky text. It also fitted well with previous fonts used by One Republic.

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